Peloton launches Tread in Australia, introducing Aussies to a dynamic fitness experience that couples exercise with entertainment

The wait is over!After announcing the impending arrival of the Peloton Tread in December 2022, the leading connected fitness brand has today confirmed its highly sought-after treadmill will be available for purchase in Australia beginning on Thursday, 16 February 2023. 

With a global community of nearly 7 million members, Peloton offers sophisticated technology and hardware, dynamic content, and real time metrics, plus an engaging, diverse group of instructors who together, deliver the motivating power of entertainment and fitness - a unique approach pioneered by Peloton where entertainment and exercise come together to help optimise individual performance.

“There is significant research to support the influence of ‘exertainment’ (a mixture of entertainment and fitness) on everyday consumers, particularly when considering integrative and interacting technologies,“ said Australian researcher, Professor Cristina Caperchione of the School of Sport, Exercise and Rehabilitation, from the University of Technology Sydney (UTS). 

“Researchers have found that engaging with interactive technological features such as; music, video, television and the use of digital technologies such as interactive computer applications, virtual coaching and virtual social interactions, can positively impact exercise enjoyment, motivation and adherence - that means, you're likely to want to go back for more!” 

More than just a standard treadmill, the Peloton Tread is a performance-driven, total body workout that will motivate Australians on their individual fitness journeys, allowing them to personalise their training based on their fitness levels and needs. Like the Peloton Bike and Bike+, the Peloton Tread offers thousands of live and on demand instructor-led classes on and off the hardware, which, when combined with the latest playlists and top hits from artists they love, and connection to the global Peloton community, creates a dynamic motivational workout experience. In fact, 92% of households who join Peloton in the new year are still members 12 months’ later.   

“Having access to a variety of workouts, coaches and environments provides more options, enabling individuals to tailor their workouts to what best works for them,” added Professor Caperchione. “The Peloton Tread, for example, is an innovative piece of hardware that provides a variety of choices and options, which can be appealing and motivating to beginners and expert athletes alike.”  

The launch of Peloton Tread marks an exciting milestone for Peloton as the brand celebrates eighteen months since launching in Australia. In this short time, Aussies have been quick to embrace Peloton’s pioneering  connected fitness experience, with Australian members completing more than 2.1 million workouts across the Peloton App, Bike, Bike+ and Guide during this period.

“Australians' love of exercise is ingrained in the country’s DNA, and their propensity to embrace new fitness experiences is exponential," said Amanda Gilmore, Country Manager of Peloton Australia. 

“Since arriving in the market, Australians have been asking for this best-in-class treadmill experience, and we are delighted to bring one of our most popular products to Australia, complete with our entertainment-led content that offers a fun, new way to workout.”

To celebrate the momentous launch, Peloton Tread Instructor, Jon Hosking, arrived in Australia to meet with the growing Australian Peloton community. “Everyday I connect with Peloton members from around the globe and it’s incredible to be in Australia to introduce more people to our entertainment-led style of workout,” said Jon Hosking. 

“Having been a Peloton Tread instructor for almost two years, I’ve discovered what I love most about running - it’s the notion of pure expression. There’s something so freeing about running; at any given moment you can decide your speed, change your pace or course of direction, while freeing your mind and body. Whether you’re an avid walker or regular hiker, beginner runner or training for your tenth marathon, you’re going to love the Tread. It’s a sleek machine that will look amazing in your home, and I’m excited to be joining you on your workouts. Let’s go Australia, bring that energy!”

Beginning on 16 February 2023, the Peloton Tread will be available for $4,445 including delivery and set-up, plus $59 per month for the All-Access subscription for new Members to experience Peloton content. To be among the first to gain access to the Peloton Tread when it goes on sale, visit www.onepeloton.com.au/tread.

To celebrate the Australian launch of the Peloton Tread, we have curated a series of Aussie Vibes live and on demand Peloton Tread classes for our new #PelotonAustralia Members to experience and work out together;

• 30 min Walk with Jon Hosking (Live)

  •  6pm AEDT, Tuesday 7 March 2023

• 30 min Tread Bootcamp with Joslyn Thompson Rule (Live)

  • 6.30am AEDT, Wednesday  8 March 2023 

• 20 mins Run with Olivia Amato

  • 6.30am AEDT, Thursday 9 March 2023

• 20 min Run with Hannah Frankson 

  • 6pm AEDT, Thursday 9th March 2023

• 10 min Focus Flow for Runners with Kirra Michel

  • 8am AEDT, Friday 10 March 2023

New and enhanced features of the Peloton Tread

• Library of motivating content: Featuring thousands of live and on-demand classes to better fit into your schedule, Australians can choose from more than 14 different fitness disciplines including  running and walking (outdoor and indoor), HIIT, cardio, strength, yoga classes and more. Proving that exercise can also be fun, Peloton’s All Access Membership and digital subscription offers a gateway to a world of entertainment-led classes, Artist Series with some of the world’s biggest musicians including Rufus du Sol, Taylor Swift, Beyonce, to scenic hikes and outdoor audio classes, as well as unique content series like Our Future Selves starring Ashton Kutcher. 

• Diversity in programs: The Peloton Tread offers set programs like long distance training and Strength for Runners, as well as bootcamp style classes taught at every level by a roster of 50+ elite instructors who each have different motivational styles and formats, so users can find one that better suits their personal preference.  

• 23.8" HD touchscreen with integrated speakers: Transition seamlessly between the Peloton Tread and the floor during your workout. The screen tilts up and down 50 degrees, so you can have the best possible view and sound while on the Tread, bringing you even closer to instructors and Peloton’s global community.

• Thoughtfully designed running platform: At 173cm (L) x 84cm (W) footprint, the Peloton Tread is a powerful cardio workout in less space than your average treadmill. Its 150cm traditional belt allows for uninterrupted runs, and is fitted with adjustable knobs that are unique to the Peloton Tread, to create a frictionless experience so you can change or increase speed with ease.

• Auto-Incline: Similar to the Auto-Resistance feature on the Peloton Bike+, this feature automatically adjusts the incline based on instructor cues, to provide a smoother, more seamless training experience allowing runners and walkers to focus on training without having to manually adjust their incline.

• Performance driven metrics and tracking: To get the most out of your workouts, and improve over time, the Peloton Tread offers new features like; Just Run With Goals where you can tailor your training schedule and monitor your own performance by setting a goal for distance, time or output, using the ‘Just Run’ feature, or Splits where you can track your performance in realtime and see times for km splits in class, and the entire workout, thus enabling you to evaluate how training plans are impacting your performance, and adjust accordingly. 

• Seamless tech integration: Sync the Peloton Tread with your favourite tech wearables and platforms by connecting your Apple Watch®or Strava account so you can track and monitor your performance, and ensure your Peloton workout contributes to your daily movement goals.

• Safety first: Peloton Tread has two innovative safety features including the Tread Lock, a four-digit digital passcode that each Members will need to enter to unlock the belt before a workout, and the Safety Key, a physical safety key that helps Members come to a quick stop during a class if needed.