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PELOTON INTELLECTUAL PROPERTY & DMCA POLICY

Last updated: January 27, 2025

This Peloton Intellectual Property and DMCA Policy (this “Policy”) sets forth certain rights and requirements with regard to Peloton’s intellectual property and the intellectual property of others. This Policy applies to Peloton Members, as well as licensees, developers, customers and any other parties wishing to use Peloton’s intellectual property. This Policy forms part of the Terms of Service and any capitalized terms used, but not defined here, have the meanings assigned to such terms in the Terms of Service.

1. Use of Peloton Intellectual Property

As between you and Peloton, Peloton owns the Peloton Service, the Content, Trademarks (as defined below), and all intellectual property rights therein (collectively, “Peloton IP”). Peloton’s Trademarks include Peloton’s name, logos, brands, designs, trademarks, service marks, trade names and trade dress, whether registered or unregistered (collectively, “Trademarks”).

Use of the Peloton Service

No use of the Peloton Service is permitted except as authorized by Peloton through the Terms of Service. Except as expressly permitted by Peloton, you may not download, display, copy, distribute, modify, perform, transfer, use, license, sublicense, create derivative works from, sell or otherwise exploit any Peloton IP. Additionally, you are not permitted to alter, delete or conceal in any manner any copyright, Trademark, or other notices contained on the Peloton Service, including, without limitation, notices on any Content you transmit, display, print, stream, or interact with on the Peloton Service. Any unauthorized or prohibited use of any Peloton IP may violate or infringe copyrights or other intellectual property laws of the United States and other countries, as well as applicable local and state laws, and may subject you to liability for such unauthorized use.

Use of Peloton Content and Trademarks

No use of Peloton Content and/or Trademarks is permitted without Peloton’s express written consent. For the avoidance of doubt, only Peloton and its authorized licensees may use Peloton Content and/or Trademarks in advertising, promotional, and marketing assets or materials or for any other commercial purpose. Nothing on the Peloton Service or in this Policy should be construed as granting (by implication, estoppel or otherwise) any license to Peloton Content and/or Trademarks. If you have obtained a license from Peloton to use Peloton Content and/or Trademarks, you must adhere to the terms of that license, as well as the following requirements:

  • Third-party products or services. You must not use Peloton Content and/or Trademarks in connection with any product or service that is not Peloton’s, or in any manner that may misleadingly suggest Peloton’s endorsement, affiliation or sponsorship of any person, product or service, or otherwise cause confusion.
  • You must not include Peloton Trademarks, including any variations, abbreviations of formative uses (such as “Pelo”), phonetic equivalents, or transliterations of Peloton Trademarks, as part of the name of your service, product, domain name or website.
  • You may not produce, manufacture or sell merchandise, products or services incorporating any Peloton Trademarks. Examples include, but are not limited to, t-shirts, jackets, mugs, bags, and flags.
  • You may not use depictions of Peloton products and/or services in marketing materials without prior authorization.
  • No modification. You must not modify Peloton Content and/or Trademarks or combine them with other marks in any way, including, but not limited to changing the color, ratio, audio, audio-visual, font or materials captured or contained therein.
  • No disparagement. Your use of Peloton Content and/or Trademarks must not present Peloton, the Content, and our products, services and brand in an unfavorable light.
  • Attributions. You must include attributions as required by Peloton.
  • Third-party rights. Our partners or service providers may also have additional proprietary rights in the content that they make available through the Peloton Service. Any other trademarks appearing on the Peloton Service are trademarks of their respective owners.

2. Third Party Intellectual Property Rights

Peloton respects the intellectual property rights of others, and we ask our users to do the same. Each user is responsible for ensuring that their User Content does not infringe any third party’s copyrights, trademarks, or other intellectual property rights.

If you believe that the Peloton Service or any Content (including User Content) infringes or misappropriates your intellectual property rights, please submit a request through this form.

Alternatively, if you believe that your work has been copied in a way that constitutes copyright infringement and is accessible via the Peloton Service, you may also choose to provide us with a written notice to our copyright agent (contact information below), or send an email to dmca@onepeloton.com, containing the following information:

  • Your name, address, telephone number, and email address.
  • A description of the copyrighted work that you claim has been infringed.
  • A description of where on the Peloton Site the material that you claim is infringing may be found, sufficient for Peloton to locate the material (e.g., the URL).
  • A statement that you have a good faith belief that the use of the copyrighted work is not authorized by the copyright owner, its agent, or the law.
  • A statement by you UNDER PENALTY OF PERJURY that the information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf.
  • Your electronic or physical signature.

You may submit this information, or any counter-notice, via:

Peloton Interactive, Inc.
441 9th Avenue
New York, NY 10001
Attn: Legal

If properly notified that any materials infringe a third party’s copyright, Peloton will promptly remove such materials from the Peloton Site in accordance with the U.S. Digital Millennium Copyright Act, the U.K. Copyright Designs and Patents Act 1988 (“CDPA”), the U.K. Digital Economy Act 2010 (“DEA”), or equivalent laws which are applicable in other jurisdictions. In addition, Peloton may, when appropriate, terminate the accounts of repeat copyright infringers.

Peloton may disclose any communications, including your contact information, concerning DMCA, CPDA, DEA or other applicable copyright notices or other intellectual property complaints with third parties, including the users who have posted the allegedly infringing material.

If you have questions about the legal requirements of a DMCA notice, please contact an attorney or see Section 512(c)(3) of the U.S. Copyright Act, 17 U.S.C. § 512(c)(3), for more information. If you have questions about the legal requirements of a DMCA counter-notification, please contact an attorney or see Section 512(g)(3) of the U.S. Copyright Act, 17 U.S.C. § 512(g)(3), for more information.

If you have questions about the legal requirements of a CPDA, DEA or other applicable copyright notice, you should consult a legal advisor and obtain professional legal advice and/or representation.