Peloton Privacy Center
Privacy @ Peloton
Our Members are a top priority. Our "Members First" privacy values guide every decision and we are relentless in our efforts to earn and keep Members' trust.
We are committed to providing a transparent experience for our Members giving you control over your data to ensure the privacy and security of all information.
To learn more about our Privacy Principles and to access our privacy policies, privacy settings overview, the privacy rights request form, and other resources, please continue reading.
Privacy Principles
We put our members first
We Earn our Members’ Trust
Members come first, and your privacy is important to us. We earn trust by handling your data responsibly every day.
Teams are trained to help ensure personal data is treated with care and that our data handling complies with the law and meets Members' expectations. As a data-driven company, we require everyone to share the responsibility of using, managing, and protecting data appropriately.
We’re Transparent about our Data Policies and Practices
Our goal is to clearly explain how data is collected, shared, and used. When Members understand our privacy practices, they can make choices that match their preferences.
The Privacy Policy, Cookies Policy, US States Privacy Notice, and Privacy Settings Overview explain how we collect, use, and share information to better serve Members.
Your Data, Your Choice
We empower Members to make choices about how their personal data is used and shared.
Members can set preferences in Your Privacy Settings and manage the privacy of their profile data through Profile Settings. Privacy rights requests are promptly addressed, regardless of a Member’s location.
We Design With Your Privacy In Mind
Privacy and innovation go hand in hand. As part of our product development process, all new products and features undergo thorough privacy reviews.
Our Teams are trained on our Privacy Principles, ensuring privacy is integrated into products and services from the start.
We Safeguard Your Data
Protecting Members' data is of utmost importance. We work diligently to keep Member information secure and uncompromised.
Our systems and processes are designed to monitor and safeguard data, adhering to industry-leading security standards. We conduct regular audits to test and strengthen these measures.
We’re In This Together
Just as Members grow stronger on their journeys, we too strive to continuously strengthen and improve our privacy processes and controls. Navigating the ever-evolving privacy landscape is an ongoing commitment, not just a destination.
Understanding Privacy @ Peloton
Privacy in a Nutshell
The goal is to empower Members to be their best version of themselves. Data is used to provide an engaging and personalized experience with privacy prioritized. Privacy means giving you notice and choice about data use and making it easy for members to make decisions.
Please read the full Privacy Policy, but here’s a quick overview
Notice
We strive to be transparent and make sure you understand how and why we use data (for more details, check out Your Data: An Overview).
Choice
Choice is giving you control over your data. Some examples of your choices:
You control who can view your workouts and certain other profile data (see Your Peloton Profile Preferences and Your Privacy Settings.)
You can request access to, or deletion of, your data (see Personal Data Rights)
You control what cookies and similar technologies collect about you (see Preference and Controls: Cookies/Trackers)
Your Data: An Overview
To deliver the experience you love, data and insights are used. Detailed data practices are in our Policies, but here’s a quick general overview of what data is collected, why it's collected, and where it's shared to build the community.
Collect
To provide a best-in-class fitness experience, we collect data when you interact with our Services. This may include:
Your Account/Purchase/Profile Info
Device Info/IP Address
Location
Details about your engagement with our sites and services
Workout stats, e.g. fitness attribute
Inferences about your fitness
Use
We use your information to empower the best personalized fitness experience, such as to:
Personalize your experience recommendations, plans, insights, progress and scores
Improve our products and services
Ensure the security of our platforms
Tailor communications and advertising
Share
Peloton is a global company and we may share your information in order to build our community. We generally share your data with:
People you allow to see your information (sharing is controlled in your Profile and Preferences)
Third Party Apps you choose to connect to your account
Vendors/Service providers necessary to provide our Services (e.g. web servers, business systems, delivery partners).
Peloton IQ
Peloton IQ uses AI to analyze your data and create customized fitness plans, provide performance tips, and celebrate your progress. Powering our personalization features, using machine learning to provide you with recommendations based on your activity and other information you provide (for example, workout history, reported goals, stated preferences, and performance metrics).
- Data used for personalization: To tailor your experience, Peloton uses data like your heart rate, height, weight, age, and quiz responses. This data helps us create a more effective plan for your wellness journey, provide workout insights, and calculate key metrics.
- Opt-in for Personalized Plans: When you opt into Personalized Plans, your choices and activity feed into a data-driven system.
- Control: You have full control over your data and can opt out of the "Personalized experience" at any time in your settings. Any data shared with partners is not specifically linked to you.
For more on our commitment to responsible AI, please see our policy. [AI Principles]
Club Peloton
Club Peloton is a way for Members to earn points, level up, and get recognized for staying active and connecting with the Peloton community. Your Club Peloton score comes to life throughout your use of our products and services. Your data scoring aligns to goals around consistent engagement towards holistic health, variety, and empowering your Peloton community.
- Your fitness journey: Your score grows based on your engagement with the Peloton community, including workout consistency, reaching milestones, completing challenges, and giving High Fives
- Unlock surprises: Your data is used to calculate your score and determine your level, which may lead to eligibility for benefits based on your Peloton Club level.
- Club status and privacy: Your Club Peloton status is visible to other members by default, but you can choose to hide it in your settings.
Please see this article for more information
Policies
Our Policies and How To Contact Us
Below are the policies that we apply when providing you with our experiences.
Privacy Policy
Cookies Policy
United States Privacy Notice
Consumer Health Data Policy
Biometric Data Policy
Artificial Intelligence Principles
How to Contact Us: For any questions or concerns you may contact us or our Data Protection Officer by emailing Privacy@onepeloton.com
U.S. and Canadian Residents
Peloton Interactive, Inc.
441 Ninth Avenue, Sixth Floor
New York, NY 10001
USA
Attn: Legal Department
United Kingdom Residents
Peloton Interactive UK Ltd.
1 Langley Street
London WC2H 9JG
United Kingdom
Attn: Legal Department
EEA Residents
Peloton Interactive Deutschland GmbH
Karl-Liebknecht-Straße 29A
10178 Berlin, Germany
Attn: Legal Department
Australian Residents
Peloton Interactive Australia Pty Ltd
The Commons, Mezzanine,
388 George St,
Sydney NSW 2000
Attn: Legal Department